|  | Excerpt from: Greg Colando, President
| | | May 05, 2008 | | Two pioneers come together to interpret the Martha Stewart brand in colorful, modular floor covering -- perfect for the DIY, design and Martha enthusiast. |  Well over a year ago, FLOR was contacted by Gael Towey, creative director at Martha Stewart. Gael was interested in exploring a partnership between our two companies and invited a group of us to meet with her team to share more about what it is FLOR does. Natrually, our modest three-year-old company was flattered that Gael and the impressive Martha Stewart Living Omnimedia (MSLO) organization even knew who the heck we were! So, we went to share the story of FLOR and see what opportunities might exist between us. The meeting went very well. We had one of those "we instantly like each other" kind of meetings and immediately saw the opportunity to collaborate on something great. The FLOR and Martha Stewart brands have a great deal in common so it was a natural partnership from the start. Both brands are design leaders, have an entrepreneurial spirit and are the perfect answer for the DIY (do-it-yourself and design-it-yourself) crowd. We knew it would be important to have Martha Stewart, herself, actively involved in the partnership and were very pleased when she eagerly agreed to work together on this new venture.
 Today, we have a Martha Stewart Floor Designs collection that perfectly embodies the design taste, color palette and high standards associated with the Martha Stewart brand. The collection is beautiful and smart and offers a different perspective to the core FLOR concept -- the Martha perspective.
And, there's more in the works. We are in discussions now to expand the concept and offer the Martha Stewart and FLOR enthusiast even more options. Kee a look out! |
|  | Modern, modular carpet tiles and area rugs for Do-It-Yourself ease - FLOR Modular Tiles | | FLOR is modular do-it-yourself (DIY) floorcovering that goes everywhere. Simple, elegant, high performance carpet that is easy to create unique designs, install yourself, and maintain. | | http://www.flor.com |
| | Recipes, Cooking Tips, Home Decorating Ideas, Crafts, Gardening, Food and Dessert Recipes, and Entertaining from Martha Stewart | | Martha Stewart Official Site -- Food and dessert recipes, entertaining and home decorating ideas. Find ideas for cake decorating, baking, and kids crafts. Your online source for ideas from gardening to weddings. | | http://www.marthastewart.com |
| | FLOR's Martha Stewart Floor Designs Collection | | FLOR is modular do-it-yourself (DIY) floorcovering that goes everywhere. Simple, elegant, high performance carpet that is easy to create unique designs, install yourself, and maintain. | | http://www.flor.com/service/flor/martha_stewart_floor_designs/martha_stewart_home.html |
| | FLOR's Easy-To-Use Design Tools | | FLOR is modular do-it-yourself (DIY) floorcovering that goes everywhere. Simple, elegant, high performance carpet that is easy to create unique designs, install yourself, and maintain. | | http://www.flor.com/service/flor/design |
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