Recently, I visited the International Home Furnishings Market in High Point, North Carolina, Mecca for the home decor industry. 
As one of the home decor licensees with Martha Stewart Floor Designs, FLOR was there to participate in the launch of Martha Stewart's home decorating collection. Martha gave a very informal interview to about 1,000 interested interior designers, buyers and business owners. She shared her design philosophy with the group and gave us insight into why she was entering this market at this time. I raise this point because I find her new business venture very relevant to today's design-aware consumer. A few years ago, Martha Stewart partnered with KB Homes to lend her lifestyle sensibility to the interior and exterior of a home. Through that partnership, she offers consumers smart, complete design solutions for the home that are perfect for those who seek a certain aesthetic but can't necessarily design it for themselves. 
So, what does a Martha Stewart complete home solution look like? Think Martha Stewart-branded furniture, modular carpet tiles, and smartly-designed lighting all surrounded by beautifully-colored walls covered with Martha Stewart paint. Too much Martha? I don't think so. 
So many of us love beautiful design but just don't know how to achieve it. But, Martha Stewart does and she makes it accessible. If you haven't seen her collections, check them out at marthastewart.com. Very beautiful. Very cool. Very Martha. | 
