Excerpt from: Greg Colando, President
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| June 02, 2008 | | Two brands committed to design and innovation partner to develop a unique and colorful area rug collection. |  As a business owner, I'm always on the look out for new opportunities to develop and expand our business and our audience. When we were approached by maXimo to develop an area rug collection using the iconic designs of the renowned Herman Miller textile designer, Alexander Girard, we viewed it as a perfect fit for our company. FLOR was founded on the concepts of innovation and beautiful design. It's what sets us apart. Girard, as one of the most influential designers in the modern era, is also known for his innovative, whimsical and beautiful designs. We saw this partnership as a fit with our brand values. It isn't always so clear. With Girard, it was a no-brainer - a perfect fit. But, sometimes, when it isn't necessarily so clear cut, it means having to walk away from supposed opportunities that on the surface sound reasonable but really do not speak to your company's true beliefs and values. That's not easy to do; but, being true to your brand is what today's discriminating consumers not only expect and demand, but deserve. I really love this new collection. Check it out here. |
|  | maXimo Design - The official source for Alexander Girard designs. | | The source for products and designs by Alexander Girard, Alexander Calder and Marilyn Neuhart | | http://www.maximodesign.com |
| | Herman Miller - United States - Home Page | | Herman Miller, Inc., is a leading global provider of office furniture and services that create great places to live, learn, work and heal. | | http://www.hermanmiller.com |
| | Modern, modular carpet tiles and area rugs for Do-It-Yourself ease - FLOR Modular Tiles | | FLOR is modular do-it-yourself (DIY) floorcovering that goes everywhere. Simple, elegant, high performance carpet that is easy to create unique designs, install yourself, and maintain. | | http://www.flor.com |
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