What's New | FLORUM

Somewhere Over the Rainbow

Mon, 30 Jun 2008 13:33:43 -0400

FLOR modular carpet tiles steal the show!

Around my house if there is a problem to be tackled the response always somehow has an element of FLOR in it. I’m not just talking about home decorating problems either. Take for example the backyard production of “The Wizard of Oz” that my three young sons participated in a few weeks ago. It was fund raiser for Relay For Life; an annual American Cancer Society event. The production had lots of talented kids, handmade costumes, a backyard stage and the obligatory inflatable flying monkeys.

The kids needed to leave the stage several times during the show and walk out into the crowd to traverse the yellow brick road on their trek to the Emerald City. The road was, as with most municipal projects, given to the lowest bidder. Although it looked good it was a bit unstable in a stiff breeze.

You know where this is going. We used FLOR carpet tiles to secure the yellow brick road. We laid down a few tiles of House Pet in Canary at each intersection, cut them in half (to look like pavers), and FLORdotted them together to anchor the path. Just like that FLOR became a supporting cast member.

It was amusing to watch my sons, who played the scarecrow, the lion and the wizard, bragging to all of their friends, their respective parents and elementary school teachers the that road was paved in FLOR. Further proving that if your purchasing flooring listening to your heart, your brain or your big ol’ green head FLOR is the answer.

Vision Becomes Reality; La Fonda del Sol

Tue, 24 Jun 2008 16:28:49 -0400

Alexander Girard's Design translated to FLOR

Alexander Girard was an artist, an architect and a nonconformist. He devised his own design vocabulary, being dissatisfied with the status quo, and created products for the times. His influences were widely diverse and his work reflected it. It was expressive, modern and unabashedly decorative.

Girard’s work with the furniture company Herman Miller was groundbreaking and his relationships with the Eames’ and George Nelson are thought to be some of the 20^th century’s richest collaborations. Hugh DuPree, of Herman Miller, wrote of Girard “Alexander Girard taught us that business ought to be fun, that part of the quality of life was joy, excitement and celebration”.

If he were alive today I’d like to think Alexander Girard would have enjoyed participating with a kindred spirit like FLOR. Ironically, a copy of a letter written by Girard to D. J. DuPree in 1953 was forwarded to me. In it he describes his desire to design a carpet program “similar to a tile floor in system”. Girard also references that George Nelson shared in this vision of “carpet tiles.”

The letter goes on to describe how he envisions the system should be designed and structured. It describes modules of “background types” and “accent types” that could be combined to create a variety of rug sizes and variations. That is exactly the premise behind the modular design of the FLOR carpet tile system.

I think Alexander Girard would be happy to see his La Fonda Del Sol patterns in the FLOR collection and might ask “What the heck took us so long?”

A Perfect Fit: FLOR and Alexander Girard

Mon, 02 Jun 2008 12:36:15 -0400

Two brands committed to design and innovation partner to develop a unique and colorful area rug collection.

As a business owner, I'm always on the look out for new opportunities to develop and expand our business and our audience. When we were approached by maXimo to develop an area rug collection using the iconic designs of the renowned Herman Miller textile designer, Alexander Girard, we viewed it as a perfect fit for our company.

FLOR was founded on the concepts of innovation and beautiful design. It's what sets us apart. Girard, as one of the most influential designers in the modern era, is also known for his innovative, whimsical and beautiful designs. We saw this partnership as a fit with our brand values.

It isn't always so clear. With Girard, it was a no-brainer - a perfect fit. But, sometimes, when it isn't necessarily so clear cut, it means having to walk away from supposed opportunities that on the surface sound reasonable but really do not speak to your company's true beliefs and values. That's not easy to do; but, being true to your brand is what today's discriminating consumers not only expect and demand, but deserve.

I really love this new collection. Check it out here.

What's New | FLORUM

Somewhere Over the Rainbow

Vision Becomes Reality; La Fonda del Sol

See Also

A Perfect Fit: FLOR and Alexander Girard

See Also